Recent Deals

IT Due Diligence for Bridgepoint (Equativ)

Service: IT Due Diligence

Industry: Adtech Services

Participants: Bridgepoint Capital, Equativ

Intechnica provided IT Due Diligence to Bridgepoint ahead of their recent investment in Equativ.

Reaching record growth in 2022, Equativ is a leading independent adtech platform. Headquartered in Paris and New York, Equativ provides brand and privacy-safe solutions that empower its clients to achieve maximum impact while respecting the rights of consumers. With more than 550 team members, Equativ combines client expertise and engineering excellence to serve the interests of both the supply-side and demand-side with equal professionalism and technical sophistication.

The investment from Bridgepoint will support Equativ as they build their expanding tech stack and accelerate their organic and external growth strategies to create one of the top three Supply Side Platforms (SSP) worldwide.

Thanks to Penelope Sowden, Stephen Russel, Fiona Fairbairn and Carl Panter for their hard work on this project.

After three consecutive years of strong growth, our partnership with Bridgepoint is a key milestone in Equativ’s history as the digital advertising industry continues to rapidly transform. Our vertically integrated platform is now uniquely positioned to offer publishers and advertisers around the world the ability to execute advertising transactions directly and efficiently, without intermediaries, in a brand-safe and transparent environment.

This new chapter with Bridgepoint validates our strategy and positioning and will help to provide additional resources to accelerate our investments and achieve our ambitions.

Arnaud Créput, CEO and Founder of Equativ.

Even amid global economic instability, Equativ’s consistent success demonstrates the considerable and accelerating need for independent technology. We have been especially impressed by its emphasis on fuelling mutual gains for all sides of ad trading and providing greater flexibility, which are becoming crucial market priorities as advertisers, agencies and publishers look to optimize returns and revenues.

In that perspective, we look forward to working with the Management as we are convinced that we can bring a lot to Equativ through our international platform, our expertise in buy-and-build and our understanding of the adtech universe. Offering an alternative route to efficient advertising outside of walled gardens, Equativ is aligned with what global markets want and need in this fast-paced industry.

Olivier Nemsguern, Head of Bridgepoint Development Capital France.

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