Recent Deals

IT Due Diligence for Bridgepoint (Samy Alliance)

Service: IT Due Diligence

Industry: Digital Marketing and Communications

Participants: Bridgepoint, Samy Alliance

We provided IT Due Diligence to Bridgepoint ahead of their recent investment in Samy Alliance.

Founded in 2012 and headquartered in Madrid, Samy Alliance now operates in more than 50 markets with offices in 14 countries, employing more than 400 employees. The company creates comprehensive digital strategies for brands including research, data analytics, social media, content, influencer marketing, and PR. Samy Alliance has been listed by the Financial Times as one of the 1000 fastest-growing companies in Europe for the fourth consecutive year and has also been awarded the Happy Index at Work 2023 certification.

The investment from Bridgepoint will accelerate the company’s growth plans, both organically and through acquisitions, to become a global reference for integrated marketing solutions based on data and creativity.

Thanks to Penelope Sowden, David Horton, Tina Urba, Michael Peacock, Stephanie Saphier and David Cooper for their hard work on this project.

Bridgepoint has extensive experience in the global digital marketing services sector and we truly believe in Samy’s long-term potential. We are delighted to be working with Patricia, Marta, Juan and their exceptional team to support the next phase of growth. Samy is a global, integrated digital marketing services company with a leading position and expertise in the social media ecosystem, ideally positioned to capture the growing demand from blue-chip customers for these marketing services, with a social-first approach.

Hector Perez, Partner at Bridgepoint

This transaction gives us the opportunity to accelerate our ambitious international growth plan, with a focus on the United States and Northern Europe. It also allows us to continue to innovate for our customers and consolidate our position as an industry leader. We remain on track to achieve our goal of exceeding €100 million in revenue within the next two years.

Patricia Ratia, CEO of Samy Alliance

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