IT Due Diligence for FPE Capital (15gifts)

Industry: Software

Intechnica provided IT Due Diligence to FPE Capital ahead of their recent deal with 15gifts.

Headquartered in Brighton, 15gifts now has over 60 employees and produces more than 2,000,000 customer recommendations per month. The software combines both consumer psychology and machine learning to humanise online sales journeys and model real-time profiles. In recent years the company has grown rapidly and now serves almost 100% of UK telco mobile network operators as well as large US and European mobile operators.

FPE’s investment will facilitate the team’s ambitious international growth plans and product development of 15gifts.

Thanks to Penelope Sowden, Lewis Taylor, Fiona Fairbairn and Mark Hastry for their hard work on this project.

Tom has built an impressive business that operates in a large and growing market, creating demonstrable ROI for its clients. There is strong chemistry between us, Tom and his team, so we are looking forward to supporting them achieve their exciting growth ambitions.
Llewellyn John, Partner at FPE

FPE’s track record of supporting software businesses of our size accelerate into their next stage of growth makes them a very attractive partner to be our first institutional investor. We have been able to quickly form a strong working relationship with FPE that has already helped shaped our growth plans, which we’re eager to start executing.
Tom Cox, founder and CEO at 15gifts