Insurance Bot Brokers
The Impact of Non-Human Traffic (NHT) on the Insurance Industry
Speakers: Andy Still, CTO of Intechnica and Thomas Platt, Senior Account Manager
Synopsis: Recent research conducted by TrafficDefender demonstrates that Non-Human Traffic (NHT) can take up anywhere between 15–50% of your website traffic. Aside from pushing up hosting costs and potentially slowing down the performance of your website, this traffic carries with it a wealth of other potential risks for your business.
Although some Non-Human Traffic (NHT) can be good for your online operations (e.g. Google Bot), there are a wealth of bad bots that can cause damage. These bots predominantly consist of:
- Spammers/Hackers and Fraudsters
- Price Scraping Rivals
- Revenue generating – Partners
- Revenue generating – Third parties
- Traffic generating – Search engines
With such a wide range of traffic sources entering your website, gaining visibility and identifying traffic in the insurance industry is key to protecting your business and maintaining a competitive edge.
Intechnica was founded in 2006 after Jeremy Gidlow and Andy Still successfully implemented and optimised the ticket system Glastonbury 2005.
Jeremy and Andy realised that not only could businesses differentiate themselves by offering high performing online experiences to their customers, but that for many businesses performance optimisation could be the difference between success and failure.
Intechnica has gone on to help over 20 of the UK’s leading retailers prepare their websites for peak traffic whilst also building TrafficDefender.
Helping businesses around the globe manage peak traffic events, TrafficDefender is now the industry-leading Traffic Management platform.