News

Insurance Bot Brokers – The Impact of Non-Human Traffic (NHT) on the Insurance Industry

17th August 2017

Insurance Bot Brokers

The Impact of Non-Human Traffic (NHT) on the Insurance Industry

Date: Thursday, 14th September 2017 at 3pm-4pm (BST)

Speakers: Andy Still, CTO of Intechnica and Thomas Platt, Senior Account Manager

Synopsis: Recent research conducted by TrafficDefender demonstrates that Non-Human Traffic (NHT) can take up anywhere between 15–50% of your website traffic. Aside from pushing up hosting costs and potentially slowing down the performance of your website, this traffic carries with it a wealth of other potential risks for your business.

Although some Non-Human Traffic (NHT) can be good for your online operations (e.g. Google Bot), there are a wealth of bad bots that can cause damage. These bots predominantly consist of:

  • Spammers/Hackers and Fraudsters
  • Price Scraping Rivals
  • Revenue generating – Partners
  • Revenue generating – Third parties
  • Traffic generating – Search engines

With such a wide range of traffic sources entering your website, gaining visibility and identifying traffic in the insurance industry is key to protecting your business and maintaining a competitive edge.

Join our CTO, Andy Still, as he discusses the makeup of Non-Human Traffic in the insurance industry. We will look at what impact this is having, how you can identify and monitor Non-Human Traffic for your business and, the strategies you can implement to manage and protect your site.

Even if you can’t make it, sign up anyway! We’ll send you the recording.

 

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