Intechnica recently accepted a £5 million Series A syndicated investment from Mercia Technologies, current shareholders and private investors.
Since the previous round of investments employee head count has grown 320% and product revenues have increased 150% year on year. We have been helping customers truly understand the behaviour and intent of their digital web traffic; identifying sophisticated and malicious threats that other products have been unable to.
Most businesses have little or no understanding or control over their internet traffic and digital content assets.
Without knowing what traffic is hitting your web application, your business is at risk from security threats, such as fraud, customer account take overs, content and IP theft, and price scraping.
Now is the optimal time to build upon the continued success we have demonstrated over the last three years with TrafficDefender, the industry leading web traffic management system. TrafficDefender provides insight and control of digital traffic with behavioural analysis augmented by true machine learning.
The product helps clients discover valuable information concealed within their traffic such as user behaviour or identifying hidden, sophisticated non-human traffic performing malicious activity across their website. Without TrafficDefender this valuable customer insight or threat analysis data is hidden in 100s of millions of website requests per day, in thousands of gigabytes of bandwidth, much of which is wasted on unwanted non-human web traffic. It is this unique ability to gain real insight and expose hidden threats which is creating huge demand for our technology.
Adam Warne, Group IT Director at AO, said:
We learned what our web traffic is comprised of and could quickly understand what it is doing on our web platform. It made absolute sense to us to deploy TrafficDefender. By replacing bad bots with more human visitors we could continue to serve more customers simultaneously than we ever had.
The £5m million investment will allow us to help even more customers as we take this world class product to new territories and expand the presence of our services in the insurance, retail, media and gaming industries. Successful entrepreneur and tech company growth expert Charles Sharland has joined Intechnica as a Director alongside existing investor and company advisor Tony Bolland.
Charles and Tony have a well-earned and highly respected pedigree in the tech world. They founded Vistorm, a 200-person global IT Security company which generated revenues of £100m per year and was acquired by EDS. Following that, they founded AppSense – which became a 500 person £100m business prior to being acquired by LanDesk (now Ivanti) – and Tony was CEO of one of the UK’s fastest growing cyber security companies, Avecto.
Combining TrafficDefender technology with the leadership expertise of Charles and Tony and the investment will further accelerate our customer adoption and organisational growth.
Charles Sharland wins at the Ernst and Young Entrepreneur of the Year Awards.
The success experienced in our product sales is also mirrored in our professional services. Head count has grown considerably, allowing us to deliver on the huge uplift in consultancy engagements.
Forming part of our growth strategy, I am also pleased to publicly welcome Mike Gibbons as a Board Advisor.
Mike brings a 30 year track record in providing software consultancy services. Most recently he was CEO of Mobica, expanding the company across four countries with over 800 development staff. Mike is enabling us to help more companies perform better in the digital world, assisting their transition into ‘digital first’ businesses.
Our service delivery teams have done a tremendous job enabling our customers to gain competitive advantage and market share. We will continue to create value by enhancing business performance through Technical Transformation, Technology Consulting, and Product Development.
I’m thrilled we are set to continue the relationship we started with Mercia back in 2013 when the group’s managed funds portfolio first backed our management team. Since then we joined Mercia’s direct investment portfolio of ‘Emerging Stars’ in April 2017 with the intention of rapid growth. The national investment group are known to focus their investments on funding innovative technology businesses with high growth potential, so the fit is perfect.
Matt Mead, Chief Investment Officer of Mercia Technologies PLC, said: “In addition to Intechnica’s established customer base, the company also has a robust pipeline of opportunities in a range of sectors, including retail, publishing and leisure and Mercia is confident that the Intechnica management team will deliver shareholder value over the medium term.”
Where We Will Take TrafficDefender Post-Investment
First is to deliver and deploy to meet customer demand, but for the product itself the machine learning that is applied to TrafficDefender means the possibilities are limitless.
Today, clients gain granular insight into the behaviour of their consumers and can provide extremely tailored services as a result, but understanding non-human web traffic is just the start for us.
The opportunities are astounding so we look forward to a breath-taking future at Intechnica.
Jeremy Gidlow, CEO, Intechnica.
For press enquiries, please contact:
Matic Boh | firstname.lastname@example.org
Ben Honan | email@example.com