Black Friday 2017 – The Challenges and Opportunities
Black Friday 2017 – The Challenges and Opportunities Facing Online Retailers
In 2016 Black Friday was the single largest cause of traffic spikes in the retail industry, accounting for a third of the industry’s website outages. Most online retailers receive a spike in website traffic of 10x normal levels. This is what makes Black Friday break shopping records year after year.
This year 83% of customers are primed to spend more than last year and UK sales are predicted to exceed £1bn again. Spikes in traffic present both challenges and opportunities across the industry during the Black Friday and Christmas peak trading periods. This whitepaper provides insights into the challenges and opportunities of web traffic during the busiest and most critical trading periods.
Download the Black Friday 2017 white paper for free now and make sure you are ready for peak trading periods this year.