Virtual Waiting Room

The enterprise queuing system that guarantees 100% website uptime during traffic spikes

The TrafficDefender Virtual Waiting Room enterprise queuing system protects the uptime, availability and performance of web applications. Maximise customer transactions and safeguard brand reputation through customisable access rules during spikes in traffic.

Optimise Infrastructure Use

When one area of your website is in great demand it can put your whole infrastructure at risk, potentially slowing down or crashing the entire site.

  • Ensure your website is always handling the most transactions that it can sustain to maximise sales.
  • Place online queues in front of specific parts of your website so visitors to less busy areas, or places that can handle higher levels of traffic, do not have to join the Virtual Waiting Room.
  • Adjust queuing thresholds in real-time during campaigns or sales.
Optimise Infrastructure Use

Maintain Brand Reputation

  • Use TrafficDefender Virtual Waiting Room to reinforce branding messages by showing images and videos while visitors wait.
  • Encourage customers to wait by displaying special offers and discount codes.
  • Preserve user experience to protect brand reputation and increase chances of repeat visits.
Maintain Brand Reputation

Positive Customer Experiences

Website visitors are guaranteed quality service for as long as they are active with additional users granted access as soon as quality of service is assured.

  • VIP and customer service users always have website access even during spikes in web traffic.
  • Guaranteed website uptime combined with our fair, transparent queue management system leaves customers satisfied.
Positive Customer Experiences

VIP Visitor Management

More than just an online queuing system, TrafficDefender Virtual Waiting Room gives you extra control over how different website visitors are handled.

  • Whitelisting –because some visitors should never be queued, such as customer service, call centres, head offices and branches, we allow IP addresses to be whitelisted.
  • Prioritising VIPs – VIP users can be identified by cookies or entry pages to ensure your most valuable customers do not queue.
VIP Visitor Management

Maximise Marketing Campaign ROI

Website downtime causes a direct loss of sales revenue, makes customers less likely to return and can damage your brand. So, when marketing activities boost web traffic beyond a website’s capacity it can damage the ROI of marketing campaigns.

With the TrafficDefender Virtual Waiting Room dashboard, your marketing team has real-time insight into remaining site capacity, this gives the ability to comfortably push marketing campaigns to the limit of what your systems can handle.

Maximise Marketing Campaign ROI

Save Costs

It is uneconomic to buy and maintain servers year-round to cope with peak traffic 10 times the volume of an average busy trading day online.

Even if elastic scaling in the cloud is viable for your system it may not be fast enough and can result in uncontrolled costs.

Keep control of infrastructure maintenance costs, such as bandwidth and the number of servers you pay for.

Avoid resource costs associated with fixing and maintaining your site following a crash or slow down.

Save Costs

When one area of your website is in great demand it can put your whole infrastructure at risk, potentially slowing down or crashing the entire site.

  • Ensure your website is always handling the most transactions that it can sustain to maximise sales.
  • Place online queues in front of specific parts of your website so visitors to less busy areas, or places that can handle higher levels of traffic, do not have to join the Virtual Waiting Room.
  • Adjust queuing thresholds in real-time during campaigns or sales.
Optimise Infrastructure Use

  • Use TrafficDefender Virtual Waiting Room to reinforce branding messages by showing images and videos while visitors wait.
  • Encourage customers to wait by displaying special offers and discount codes.
  • Preserve user experience to protect brand reputation and increase chances of repeat visits.
Maintain Brand Reputation

Website visitors are guaranteed quality service for as long as they are active with additional users granted access as soon as quality of service is assured.

  • VIP and customer service users always have website access even during spikes in web traffic.
  • Guaranteed website uptime combined with our fair, transparent queue management system leaves customers satisfied.
Positive Customer Experiences

More than just an online queuing system, TrafficDefender Virtual Waiting Room gives you extra control over how different website visitors are handled.

  • Whitelisting –because some visitors should never be queued, such as customer service, call centres, head offices and branches, we allow IP addresses to be whitelisted.
  • Prioritising VIPs – VIP users can be identified by cookies or entry pages to ensure your most valuable customers do not queue.
VIP Visitor Management

Website downtime causes a direct loss of sales revenue, makes customers less likely to return and can damage your brand. So, when marketing activities boost web traffic beyond a website’s capacity it can damage the ROI of marketing campaigns.

With the TrafficDefender Virtual Waiting Room dashboard, your marketing team has real-time insight into remaining site capacity, this gives the ability to comfortably push marketing campaigns to the limit of what your systems can handle.

Maximise Marketing Campaign ROI

It is uneconomic to buy and maintain servers year-round to cope with peak traffic 10 times the volume of an average busy trading day online.

Even if elastic scaling in the cloud is viable for your system it may not be fast enough and can result in uncontrolled costs.

Keep control of infrastructure maintenance costs, such as bandwidth and the number of servers you pay for.

Avoid resource costs associated with fixing and maintaining your site following a crash or slow down.

Save Costs
Hobbs London

TrafficDefender Virtual Waiting Room gave us a very elegant solution to the challenge of dealing with demand peaks and unexpected events. As a result, we have been able to decommission resources and reduce our infrastructure by 20%.

Sharon Lowrie, Technology and Business Change Director
jdwilliams

During a prime-time X Factor finals advertising slot, we experienced a peak in website traffic 27 times bigger than Cyber Monday. Instead of getting no response or a very slow response, they had a controlled response that indicated when customers
would be able to get into the website.

Jeff Cattle, Head of Computer Services
How it Works

How it Works

TrafficDefender makes your website or API resilient even under the toughest conditions. The web performance experts behind some of the world’s busiest sites designed our cloud infrastructure.

The Virtual Waiting Room ensures sites run throughout traffic spikes by managing customers with a fair, transparent, virtual waiting room – allowing you to maximise your online revenue and safeguard brand reputation.

Why TrafficDefender

Fair Transparent and Unskippable Queue

TrafficDefender Virtual Waiting Room ensures website availability for customer transactions by placing visitors the system cannot cope with into a queue and serving them customisable content.

  • Customers provided with a fair, transparent experience they would expect in a real-life queuing situation.
  • Display queue position and estimated waiting time to all users to maintain constant communication.
  • Secure queue technology used to protect against queue jumpers who bypass other JavaScript-based solutions.
Fair Transparent and Unskippable Queue

Keep Customers Informed

Inform your customers with a branded queuing screen detailing their place in the queue and the estimated waiting time.

Keep your customers engaged with content while they wait.

Encourage customers to spend more by displaying special offers and discount codes.

online queue

Real-Time Statistics and Control

  • View how many users are accessing your system and the current length of the queue in real-time.
  • Make instantaneous adjustments to the level of traffic you want to allow through.
  • Push your website to the limits of its capacity without it crashing.
webanalysis

Flexible Settings

Apply different rules when your web application experiences spikes in traffic to maximise customer transactions.

  • Block nonessential bot traffic like scraper bots (Google, Bing) and price aggregators, affiliates and resellers.
  • Create different pool sizes for different areas of your website and vary the ‘time out’ accordingly.
Flexible Settings

Guarantee Website Uptime

Our online queuing solution is the ultimate insurance policy for web applications – reacting instantly when a sudden spike in traffic hits.

When your website cannot cope with the volume of traffic hitting it, rather than crashing it will remain online for those already browsing and continue to perform well for as many visitors as possible.

  • Maximise transactions and repeat visits by protecting all visitors’ experience.
  • Used by companies in retail, eCommerce, cosmetics, media, broadcasting, education, government, sports betting, gaming, ticketing and more.
Guarantee Website Uptime

Thrive in Peak Traffic

Feel the full benefits of spikes in traffic without the danger of your website crashing or slowing down.

  • Web traffic is evaluated as a group of distinct customers not a stream of requests, optimising customer experience and maximising the revenue gained from website hits.
  • Increase overall sales by managing the flow of human traffic.
  • Avoid customer fallout and loss of sales from website outages.
  • Use in combination with marketing campaigns to maximise ROI.
Thrive in Peak Traffic

Easy to Integrate

Simply re-point your DNS or CDN to TrafficDefender.

  • No code changes required.
  • No deployments to infrastructure necessary.
  • Minimal latency added to website load speed.
Easy to Integrate

24/7 Protection and Support

Our dedicated support team work closely with clients and are available 24 hours a day, 365 days a year.

  • Protection for your customers and from automated attacks.
  • Guaranteed site availability with all-year-round protection.
  • TrafficDefender Virtual Waiting Room protects websites from sudden or unexpected spikes in traffic by activating a fair queuing system when full capacity is reached.
24/7 Protection and Support

Find out what TrafficDefender can do for your website

Book a free demo
.