Web Traffic Management

The new generation of traffic management for retail, gaming, digital publishing and insurance

Understand, protect and optimise online traffic with TrafficDefender Web Traffic Management.
Take control over how human and non-human website users are handled to enhance traffic security,
improve customer experience and maximise revenue.

Improved Stability

All web traffic passes through TrafficDefender which acts as a protective barrier checking for known threats and potential malicious behaviour

  • Detect and block known attack patterns at source.
  • Data insight analyses incoming traffic looking for new threats.
  • Protection from protocol-based attacks with a ‘protocol break’.
Improved Stability

Traffic Optimisation

Optimise the effective delivery of your website to customers with TrafficDefender Web Traffic Management.

  • Send website user requests back quicker by compressing responses, improving response times for customers.
  • Dynamic connection handling increases the number of connections your system can handle.
  • Increase system capacity and sweat infrastructure assets to serve more customers.
Traffic Optimisation

Customer Experience

TrafficDefender focuses on the experience of your users rather than packets or requests. Through discovering user intent, you can serve customers what they want and deliver a better consumer experience.

  • Decision making based on servicing customers, not the number of user requests per second.
  • Increase repeat custom.
  • Optimise website experience for customers.
  • Optimise web application experience for non-human traffic.
Customer Experience

Website Disaster Recovery

Traffic Defender enables your disaster recovery planning. Our high performance traffic controller can route traffic to alternative servers if you suffer an outage. 

  • Instantly switch all web traffic to the disaster recovery system.
  • Safe reintroduction of traffic to the production system.
  • Failsafe in the event of data centre outages.
Website Disaster Recovery

Access Control

Take control of who has access to your web application with the ability to blacklist and whitelist specific IP addresses and IP ranges.

  • Block malicious bots, data centres or geolocations.
  • Whitelist affiliates, customer services and VIP customers so they always have access to your web platform.
  • Customise access lists to the bots and human users that generate tangible benefits for your business.
Web traffic management

Visitor Management

Take control over how different website visitors are handled.

  • Whitelisting – because some visitors should never be queued, such as customer service, call centres, head offices and branches, we allow IP addresses to be whitelisted.
  • Prioritising VIPs – VIP users can be identified by cookies or entry pages to ensure your most valuable customers do not queue.
  • Blacklisting – block access to users from malicious IP addresses, such as those on fraud lists, to free up website capacity.
Visitor Management

All web traffic passes through TrafficDefender which acts as a protective barrier checking for known threats and potential malicious behaviour

  • Detect and block known attack patterns at source.
  • Data insight analyses incoming traffic looking for new threats.
  • Protection from protocol-based attacks with a ‘protocol break’.
Improved Stability

Optimise the effective delivery of your website to customers with TrafficDefender Web Traffic Management.

  • Send website user requests back quicker by compressing responses, improving response times for customers.
  • Dynamic connection handling increases the number of connections your system can handle.
  • Increase system capacity and sweat infrastructure assets to serve more customers.
Traffic Optimisation

TrafficDefender focuses on the experience of your users rather than packets or requests. Through discovering user intent, you can serve customers what they want and deliver a better consumer experience.

  • Decision making based on servicing customers, not the number of user requests per second.
  • Increase repeat custom.
  • Optimise website experience for customers.
  • Optimise web application experience for non-human traffic.
Customer Experience

Traffic Defender enables your disaster recovery planning. Our high performance traffic controller can route traffic to alternative servers if you suffer an outage. 

  • Instantly switch all web traffic to the disaster recovery system.
  • Safe reintroduction of traffic to the production system.
  • Failsafe in the event of data centre outages.
Website Disaster Recovery

Take control of who has access to your web application with the ability to blacklist and whitelist specific IP addresses and IP ranges.

  • Block malicious bots, data centres or geolocations.
  • Whitelist affiliates, customer services and VIP customers so they always have access to your web platform.
  • Customise access lists to the bots and human users that generate tangible benefits for your business.
Web traffic management

Take control over how different website visitors are handled.

  • Whitelisting – because some visitors should never be queued, such as customer service, call centres, head offices and branches, we allow IP addresses to be whitelisted.
  • Prioritising VIPs – VIP users can be identified by cookies or entry pages to ensure your most valuable customers do not queue.
  • Blacklisting – block access to users from malicious IP addresses, such as those on fraud lists, to free up website capacity.
Visitor Management
Hobbs London

We needed a more intelligent approach to coping with seasonal and flash demand events. TrafficDefender Web Traffic Management was configured and initiated within a week. After the pilot period, it was a no-brainer that we would move to full production and
implement the solution across our estate.”

Sharon Lowrie, Technology and Business Change Director
How it Works

How it Works

TrafficDefender provides cloud based load-balancing and application delivery control allowing you to control and optimise the flow of traffic and scale your site even during the biggest traffic spikes.

Why TrafficDefender Web Traffic Management

Behavioural Analysis

Utilise behavioural analysis to understand the intent of human and non-human users visiting your system to provide a better customer experience.

  • Make traffic management decisions based on understanding the threat or opportunity users pose.
  • Cutting edge machine learning engine provides access to full range of behavioural analysis techniques.
  • Near real-time, cloud based analysis engine ensures constant performance optimisation.
  • Use global, industry specific or unique rules to your business.
Behavioural Analysis

Multiple Data Centres

Ensure high availability of your web application and reduce dependence on single data centres by using our global load balancing application platform. 

  • Route your traffic between multiple data centres.
  • Service customers with local data centres to comply with data regulations and improve website performance.
  • Use our global load balancing to switch web applications’ data centres at no extra cost.
Multiple Data Centres

Move to The Cloud

Free your business from the ties of using a single physical data centre.

  • Dynamic global traffic distribution.
  • Use multiple data centres to spread the load of traffic.
  • Recover your website in the event of a disaster.
Move to The Cloud

Maximise Revenue

Get the most value from your digital traffic by blocking unwanted bots and optimising system performance for human visitors to maximise revenue.

  • Save costs by reducing the amount of website infrastructure consumed by nonessential traffic.
  • Free capacity for genuine visitors to maximise and protect customer revenue streams.
  • Minimise the impact of malicious bot activity to reduce lost ad revenue and protect your content and intellectual property.
Maximise Revenue

24/7 Protection and Support

Our dedicated support team work closely with clients and are available 24 hours a day, 365 days a year.

  • Protection for your customers and from automated attacks.
  • Guaranteed site availability with all-year-round protection.
  • Peak Management protects websites from sudden or unexpected spikes in traffic by activating a fair queuing system when full capacity is reached.
24/7 Protection and Support

Easy to Integrate

Simply re-point your DNS or CDN to TrafficDefender.

  • No code changes required.
  • No deployments to infrastructure necessary.
  • Minimal latency added to website load speed.
Easy to Integrate

Find out what TrafficDefender can do for your website

Book a free demo
.