IT Due Diligence for CBPE Capital (Snigel)

Industry: Advertising Technology

Intechnica provided IT Due Diligence to CBPE ahead of their recent investment in Snigel.

Founded in 2012 as a remote-first business with employees based across Europe, Snigel has developed a sophisticated programmatic advertising platform which helps its cohort of publishers to maximise their ad revenue. This is achieved by facilitating access to a huge demand pool from 30 of the world’s largest Supply Side Platforms (SSPs) resulting in better outcomes for publishers with significantly improved user experience. The business has experienced rapid revenue growth of over 40% CAGR since 2020 and has also been featured on Deloitte’s Technology Fast 50 list for three consecutive years.

Snigel’s investment from CBPE will expedite growth in its core markets of Europe and the United States whilst expanding its market-leading technology offering.

Thanks to Ben Morton, Barry Williams, David Cartlidge and Fiona Fairbairn for their hard work on this project.

This exciting step for Snigel enables us to accelerate investment in our technology and commercial infrastructure to deliver even more value for our publisher partners. Publishers continue to be the core focus at Snigel. We are determined and inspired in our mission to drive long-term revenue growth and better user experiences for publishers so they can focus on creating great content and growing their audiences.

While we spoke to many potential partners, our shared vision for growth with the CBPE team along with the collaborative and productive relationship we established together, made them the ideal partner to support our ambitious growth plans.
Christian Jeschko and Ben Rycroft, Co-CEOs of Snigel

Snigel has excellent technology, a strong and collegiate management team, and a great culture. We are delighted to have the opportunity to partner with Snigel at such an exciting time for the business, supporting the next stage of its growth journey to invest further to expand across existing and new geographies both organically and inorganically. We believe Snigel is ideally placed to take advantage of the high levels of market demand driven by the ongoing growth in Digital Marketing spend.
Richard Thompson, Partner at CBPE